What is a ranking actually worth
Most agencies answer this with a case study from a different industry. This answers it with your own numbers. Pick the work you want more of, set your volume and your ticket, and the arithmetic is shown in full underneath the result. Nothing is hidden and nothing is a projection of what we will deliver.
The Titanium program is $575 a month, or $6,900 a year.
Authority takes three to six months to build. Work starting today is ranked for the season after next, not this one. That is not a sales line, it is how the timeline works.
How the arithmetic works
Four steps, all of them visible on screen. There is no black box here.
The calculator starts from the jobs you already run each month and the share of them that come from search. Multiplying those gives your current search sourced volume. Applying the visibility lift gives the additional jobs a better position would produce. Multiplying that by your blended ticket gives a monthly figure, and twelve of those gives the annual one.
The blended ticket is the part worth watching. It is the average of whichever job types you selected, which means deselecting replacements drops it sharply and selecting only replacements raises it far above what any real shop runs. Keep the selection honest to your actual mix and the number stays useful.
- Jobs per month multiplied by the share from search gives current search volume
- That multiplied by the visibility lift gives additional jobs per month
- That multiplied by your blended ticket gives the monthly value
- Twelve months of that gives the annual figure and the cost per job
What the number does not tell you
Three honest limits, because a calculator that admits none is selling something.
It assumes your close rate holds as volume rises. In practice a shop near capacity converts additional leads worse than one with slack, because response times slip. If you are already turning work away, treat the result as an upper bound rather than a forecast.
It also assumes the additional jobs resemble your existing mix. If the terms you rank for skew toward emergency work, the blended ticket will drift downward over time even though the job count rises. And it says nothing about timing, which is the constraint that matters most in this trade.
Questions about the calculator
Where do the default ticket figures come from?
They are typical ranges for the trade, not promises and not figures from any particular client. Every one of them is editable, and you should edit them. Your own average ticket is the only number that makes the result meaningful.
Why is the default visibility lift only twenty percent?
Because it is deliberately conservative. Twenty percent more search sourced jobs is an achievable outcome rather than an impressive one, and a calculator that opens at fifty percent is selling rather than modelling. Move it if you know your own numbers.
Is this a projection of what you will deliver?
No. It models what a given lift would be worth against your own figures. It is arithmetic, not a forecast, and we do not guarantee rankings, lead volume or revenue. What the tool is useful for is deciding whether the cost of a program is sensible against the value of the work it targets.
Why does the cost per additional job matter more than the annual figure?
Because it is the number you can judge instantly. An annual figure in the hundreds of thousands is abstract. Knowing that a program costs thirty four dollars per additional job booked is something you can compare against your close rate and average ticket without any further thought.
Now build the program
Take the recommendation through to the builder and see what it costs, or send us your domain and we will come back with the terms you can realistically win against those numbers.